Architecture, rhythm and material as language
'Presence' is conceived as a spatial sequence defined by rhythm, proportion, and light , inspired by Italian modernism and classical antiquity. As the visitor moves through the space, the architecture builds a progressive experience that fosters clarity and focus.
Developed in collaboration with the studio 1zu33 and executed by Conduk, the installation presents a journey where each element responds to a precise logic. Architecture ceases to be a mere support and becomes an active part of the discourse , integrating form, matter, and perception into a single interpretation.
Household appliances integrated into the architectural design
Gaggenau appliances are not presented as isolated objects, but as part of a global composition , integrated into the structure and revealed along the route. Their presence is defined by their relationship with the materials and the architecture.
The Expressive series oven is situated around a travertine staircase, while the Minimalistic series is framed by backlit glass surfaces. Vario plates and refrigeration systems are integrated into basalt, charred wood, or brass , reinforcing a design language where design and materiality define the experience.
A sensory experience that connects design and gastronomy
The culinary dimension is an essential part of the experience , developed in collaboration with three-Michelin-starred chef Tohru Nakamura. Throughout the week, the gastronomic experience complements the architecture, enhancing the perception of the space.
The facility also hosts private meetings and dinners for architects and designers, establishing itself as a space for networking. Gaggenau thus expresses an idea of refinement based on proportion, material, and precision , where design is understood as a complete experience that extends beyond the product itself.
info.zz@gaggenau.com
+ 49 89 4590 01
Carl-Wery-Str. 34, D-81739
Munich, Germany
Founded in 1683 in Gaggenau, Germany , the brand began as a small forge that eventually became a pioneer in kitchen innovation. Rooted in artisanal tradition and committed to technical excellence, the company established itself as a global leader in high-end home appliances. Since 1995, it has been part of BSH Hausgeräte GmbH , which has boosted its international reach.
Headquartered in Munich with production facilities in Germany, France, Spain, and Turkey, Gaggenau integrates design, engineering, and technology with a firm commitment to sustainability and quality. Its philosophy centers on bringing professional expertise to the home kitchen, creating products that stand out for their precision, functionality, and timeless aesthetics.
Today, the brand is present in more than 50 countries and boasts 21 flagship showrooms in key cities. Its milestones include the domestic combi-steam oven, the full-surface induction hob, and the Vario modular refrigeration system. With these innovations, Gaggenau combines tradition, design, and cutting-edge technology , solidifying its position as a symbol of exclusive culinary culture and sophisticated lifestyle.
