A more precise identity for an established brand
REKKER's evolution begins with a reflection on what defines the brand. Far from proposing a radical transformation, the goal has been to express more clearly the values that have accompanied the company for years , from attention to detail to an understanding of the kitchen linked to architecture, materials, and the experience of living.
This process is reflected in the update of its visual identity. The logo has been reworked to achieve greater formal precision and a more balanced symmetry , in an exercise of synthesis that responds to the same principles that inspire its kitchens: proportion, coherence, and attention to detail.
“We wanted this evolution to more accurately reflect who we are. It’s not about changing our identity, but about refining it. About finding a clearer, more coherent, and honest way to explain our approach to cooking ,” explains Javier Castilla , CEO of REKKER.
New additions to boost growth
The evolution of the brand identity is also reflected in the company's structure. With the aim of consolidating its growth and strengthening its brand positioning, REKKER has appointed Jordi López as its new brand director and established a creative collaboration with interior designer Sergi Comellas.
Both professionals will play a key role in this new phase, contributing a strategic and creative vision aimed at strengthening the firm's narrative and its international reach. The addition of these new profiles reflects the desire to professionalize the structure of a constantly growing family business , without losing the essence that has defined it since its inception.
This strategy combines decades of accumulated experience with a contemporary approach to brand management, design, and communication. This evolution aims to strengthen the firm's global coherence while paving the way for future growth.
New website and catalog to tell the brand's story from a different perspective
As a result of this process, REKKER is also launching a new website and a completely revamped publishing catalog. Both tools have been designed to showcase the brand from a more mature, architectural, and experiential perspective , aligned with the company's ongoing evolution.
The new digital platform offers more intuitive navigation and a visual narrative that focuses on projects, materials, and collections. The experience is built from an editorial perspective that seeks to showcase not only the kitchen designs but also the stories and processes behind each project.
The new catalog, for its part, becomes a tangible expression of this evolution. A publication conceived to explain REKKER's philosophy and its approach to design through architecture, materials, and craftsmanship. A new stage that reinforces the firm's identity and lays the foundation for continued growth without abandoning what has always made it unique.
rekker@cocinasrekker.com
+34 93 865 77 90
Pol. Ind. Can Barri, Nave 43
08415 Bigues i Riells (BCN)
REKKER boasts over 30 years of experience in the design and manufacture of kitchen furniture and continues to consider itself a craftsman . Throughout these three decades, they have developed their own distinctive style , creating a technical, customizable, and high-quality product . From their beginnings to the present day, they have undergone significant evolution , equipping their factory, located in Bigues i Riells (Barcelona) , with modern facilities and state-of-the-art machinery.
They have a highly specialized , multidisciplinary team that combines automated processes with manual finishing touches , giving their products a unique final touch. They are aware of the market's high standards and, therefore, their philosophy is based on reinventing and developing a new kitchen concept focused on meeting the highest quality standards.
Quality, durability, functionality, and design meet the most demanding customer expectations, covering needs for work, storage, organization, and space optimization . With a unique and personalized range of kitchens , REKKER demonstrates its commitment to innovation and excellence in every detail.
