A story that defines kitchen design
From its inception, Snaidero has developed a vision ahead of its time, based on the modular, flexible, and adaptable kitchen , designed to respond to changes in domestic life. Inspired by American models, this idea acquired its own identity by integrating with Italian design culture, incorporating materials, technical solutions, and details that allow for precise and coherent customization of the space.
Throughout its history, the brand has achieved key milestones such as the development of its logo in 1966 and the presentation of Spazio Vivo at the MoMA in New York in 1972 , one of the first modular kitchen systems. This project solidified Snaidero's position as an international benchmark, marking a turning point in the understanding of the kitchen as a dynamic, adaptable, and open system.
Design, architecture and collaboration
Snaidero's evolution has been built through a close relationship with the world of design and architecture. Collaborations with figures such as Angelo Mangiarotti, Gae Aulenti, and Pininfarina have allowed the development of iconic models like Ola and Vision, which integrate formal research, industrial innovation, and advanced design , shaping a recognizable identity within the international landscape.
This vision also extends to its headquarters in Majano, conceived as an architectural manifesto for the brand . A space that embodies its commitment to creativity, experimentation, and constant evolution, integrating architecture, design, and production into a single business concept.
System and Icone: Two ways of understanding cooking
Snaidero's current offering is structured around two main lines: Sistema and Icone . On the one hand, modularity geared towards flexibility, customization, and adaptation to each project; on the other, collections with a strong sculptural character that reinterpret the kitchen as a central element of the contemporary domestic space.
Both lines share a common foundation focused on research and detail. Woods, lacquers, glass, natural stone, aluminum, and ceramics expand the project's possibilities, allowing the kitchen to extend into the living area and reinforcing a more open, connected, and social vision of living.
An identity that evolves without losing its essence
The 2024 logo update confirms the continuity of an identity built over decades. The distinctive orange color, along with its formal language, reinforces a coherent image that connects past and future , keeping intact the values upon which the brand has been developed since its inception.
Today, Snaidero has a presence in over 60 countries and continues to strengthen its international network with a selective growth strategy. This positioning consolidates the company as a global leader in designer kitchens , maintaining a balance between history, innovation, and future vision.
marketing@snaidero.it
+39 0432 952111
Viale R. Snaidero, 15
Majano UD, Italy
Snaidero is an iconic Italian firm specializing in high-end kitchen design , founded in 1946 in Majano, in the province of Udine, by Rino Snaidero. From its inception, the brand has developed a pioneering vision of the kitchen as the heart of the home, combining design, research, innovation, and an identity deeply rooted in the evolution of contemporary living.
Today, Snaidero continues its evolution, building on an eight-decade history marked by collaborations with leading names in design and a consistent ability to anticipate new forms of domestic life. Its vision interprets the kitchen as a flexible, functional, and open environment where aesthetics, personalization, and material research are essential to everyday life.
With a presence in over 60 countries, Snaidero maintains a strong international presence supported by a qualified distribution network and a recognizable brand identity. This positioning establishes it as a benchmark for Made in Italy designer kitchens , based on manufacturing excellence, attention to detail, and a coherent evolution that blends history, innovation, and future.
