A story that defines kitchen design
From its inception, Snaidero has developed a vision ahead of its time based on the modular, flexible and adaptable kitchenDesigned to respond to changes in domestic life, this idea, inspired by American models, acquired its own identity by integrating with Italian design culture, incorporating materials, technical solutions, and details that allowed for precise and coherent personalization of the space.
Throughout its history, the brand has been at the center of key milestones such as the development of the logo in 1966 or the presentation of Spazio Vivo at the MoMA in New York in 1972, one of the first modular kitchen systems. A project that consolidated Snaidero as an international benchmark, marking a turning point in the way of understanding the kitchen as a dynamic, adaptable and open system.
Design, architecture and collaboration
Snaidero's evolution has been built through a close relationship with the world of design and architecture. Collaborations with figures such as Angelo Mangiarotti, Gae Aulenti, and Pininfarina have allowed for the development of iconic models like Ola and Vision, which integrate... Formal research, industrial innovation, and advanced design, shaping a recognizable identity within the international landscape.
This vision also extends to its headquarters in Majano, conceived as an architectural manifesto of the brandA space that embodies their commitment to creativity, experimentation and constant evolution, integrating architecture, design and production into a single business concept.
System and Icone: Two ways of understanding cooking
Snaidero's current proposal is structured around two main lines: System and IconOn the one hand, modularity geared towards flexibility, personalization and adaptation to each project; on the other, collections with a strong sculptural character that reinterpret the kitchen as central element of contemporary domestic space.
Both lines share a common foundation focused on research and detail. Woods, lacquers, glass, natural stone, aluminum, and ceramics expand the project's possibilities, allowing extend the kitchen into the living area and reinforcing a more open, connected and social vision of living.
An identity that evolves without losing its essence
The logo update in 2024 confirms the continuity of an identity built over decades. The distinctive orange color, along with its formal language, reinforces a coherent image that connects past and future, keeping intact the values on which the brand has been developed since its origins.
Today, Snaidero has a presence in more than 60 countries and continues to strengthen its international network with a selective growth strategy. This positioning consolidates the company as global leader in designer kitchensMaintaining a balance between history, innovation, and future projection.
marketing@snaidero.it
+39 0432 952111
Viale R. Snaidero, 15
Majano UD, Italy
Snaidero is an iconic Italian firm in the design of high-end kitchensFounded in 1946 in Majano, in the province of Udine, by Rino Snaidero. From its origins, the brand has developed a pioneering vision of the kitchen as the central space of the home, combining design, research, innovation and an identity deeply linked to the evolution of contemporary living.
Today, Snaidero continues its evolution, building on an eight-decade history marked by collaborations with leading names in design and a consistent ability to anticipate new forms of domestic life. Its vision interprets the kitchen as a flexible, functional, and open environment where aesthetics, personalization, and material research are essential to everyday life.
With a presence in more than 60 countries, Snaidero maintains a strong international presence supported by a qualified distribution network and a recognizable brand identity. This positioning places it as a benchmark in Made in Italy designer kitchens., based on productive excellence, attention to detail and a coherent evolution between history, innovation and future.
