From technical innovation to brand leadership
BORA, a premium supplier of built-in kitchen appliances, has been recognized with the German Brand Award Gold, consolidating its position as a benchmark in the sector. The jury praised its strategic brand management, which combines innovation, design y coherence at all levels. BORA was the only award winner in its category, standing out among more than 1.500 applications from 11 countries.
This recognition is not accidental. The brand has been able to transform its vision into tangible results.From product design to visual communication, everything responds to a clear strategy aimed at strengthening the emotional bond with its users. The brand not only proposes a new way of cooking, but also a new way of understanding the kitchen as a space for design and well-being.
BORA and the creation of a new standard in kitchen design
The history of BORA It is also a revolution in kitchen design. With the creation of the downdraft extractor hood, the brand inaugurated a completely new product category, which today has become industry standard. For Willi Bruckbauer, founder and CEO, the goal was always clear: to rethink kitchen planning from the ground up.
“It wasn't just about a product, but about offering a new freedom in design—functional, architectural, and emotional.”, says Bruckbauer. This approach has led to the name BORA being directly associated with the countertop extractors, becoming a reference as recognizable as Kleenex o Zeal in their respective sectors.
Brand Management: Precision and consistency as pillars
Since 2021, the marketing management of BORA, leadered by Dominik Clever, drives a global strategy focused on data, emotions and technology. The objective: to consolidate BORA as a LoveBrand international premium, with tools such as the Love Brand Score to measure the emotional connection with customers.
The strategy combines a clear positioning, consistency across all channels, a strong visual identity, and the use of AI to improve personalization and efficiency. It also focuses on building consistent and memorable brand experiences across all touchpoints. All of this reflects a rigorous and measurable approach that has raised the bar for brand management in the industry.
German Brand Award: Stage for the best
El German Brand Award, driven by the German Design Council, is one of the most important recognitions in the field of branding in Europe. In its 2025 edition, only 64 brands they won the award Gold, placing BORA in a global elite. The jury highlighted the way in which the brand integrates design, functionality and technology in a holistic kitchen concept.
models like the BORA reflect this commitment to the design and innovation. The brand not only offers high-performance products, but also a integrated vision of the kitchen space, thought from the hairsalon, The efficiency and user experience.
Each solution developed by BORA responds to a coherent idea of added value, where technology serves architecture, lifestyle, and intuitive use. Thus, BORA not only innovates: it transforms the way we inhabit and understand the kitchen.
support@bora.com
+43 (0) 53 73 6 22 50 – 0
Innstrasse 1, 6342
Niederndorf, Austria
BORA develops and produces Innovative premium kitchen appliances, standing out for its high-end design. Founded in 2007 by Willi Bruckbauer, the German-Austrian company has positioned itself internationally with its motto «More than cooking». Their mission is to create extraordinary products that transform the kitchen experience.
Initially, BORA stood out for its surface extraction systems which draw cooking vapours downwards using advanced technology. They later expanded their portfolio with the BORA X BO, a professional steam oven for the home, the BORA multi-drawer and cooling, freezing and lighting systems. These products are known for their high performance and easy cleaning..
With more than 500 employees in various global locations, BORA sells its products in more than 60 countries. has received Numerous awards, including the Deutscher Gründerpreis and multiple Red Dot Awards, Plus X Awards and German Design Awards, reflecting its commitment to innovation and quality.
