A collaboration that reinforces brand awareness
The incorporation of Raquel Meroño marks a decisive step in the Pando's strategy to consolidate its position as a leading brand in high-end household appliancesIts public and accessible profile adds an experiential and emotional component that complements the company's design and technological innovation. With this alliance, the firm expands its reach to new audiences and strengthens the bond with consumers who value aesthetics and functionality in the home.
The proposed multi-channel campaign includes different high-impact actions, from the digital presence and the generation of branded content on social networks to participation in strategic events. Among these is the upcoming opening of the production facility in Argentona (Barcelona), currently undergoing expansion, a milestone that highlights the company's growth and commitment to the future.
Brand strategy and growth in the premium sector
"The selection of Raquel Meroño reflects our goal of bringing the brand closer to people, remaining true to the values that define us: design, innovation, and excellence. Her style and authenticity reflect what Pando wants to convey in this new era.", says Stefan Settels, the company's CEO. With this statement, the firm underlines the addition of a female ambassador It is not just an image action, but part of a solid and well-defined strategy.
This movement is part of a comprehensive plan aimed at consolidate Pando as a national benchmark in the field of premium household appliancesThrough a combination of exclusive design, manufacturing excellence, and communication with prestigious ambassadors, the company strengthens its position in an increasingly competitive market, where differentiation and quality are decisive.
com.pando@pando.es
+34 93 757 94 11
Av. El Molí de les Mateves, 11
Argentona, Spain
Pando, more than 40 years of experience, began their career in Spain as specialists in the stainless steel transformationOver time, it has expanded its catalog to include ovens, microwaves, stoves, wine cellars and dishwashers, consolidating itself in markets such as France, Portugal and the United States.
Recognized for her excellence, Pando integrates ECO engines and systems LED in its Extractor hoods, guaranteeing efficiency and sustainability. Your approach Governance Model positions it as a leader in cooking and interior design studies.
With a department of R&D&I, Pando continues creating technological and design solutions. Your offer includes Decorative, built-in and ceiling hoods, adapting to diverse styles and needs in contemporary kitchens.
