A collaboration that reinforces brand awareness
The addition of Raquel Meroño marks a decisive step in Pando's strategy to consolidate its position as a leading brand in high-end home appliances . Her approachable and public persona adds an experiential and emotional component that complements the company's design and technological innovation. With this partnership, the brand expands its reach to new audiences and strengthens its connection with consumers who value aesthetics and functionality in the home.
The planned multichannel campaign includes various high-impact actions, ranging from digital presence and branded content creation on social media to participation in strategic events. Among these, the upcoming opening of the production facility in Argentona (Barcelona), currently undergoing expansion, stands out as a milestone that underscores the company's growth and commitment to the future.
Brand strategy and growth in the premium sector
“The choice of Raquel Meroño reflects our goal of bringing the brand closer to people, while remaining true to our defining values: design, innovation, and excellence. Her style and authenticity reflect what Pando wants to convey in this new phase ,” says Stefan Settels, the company’s CEO. With this statement, the firm emphasizes that the addition of an ambassador is not just a public relations move, but part of a solid and well-defined strategy.
This move is part of a comprehensive plan to consolidate Pando's position as a national leader in premium home appliances . Through a combination of exclusive design, manufacturing excellence, and communication with prestigious brand ambassadors, the company is strengthening its position in an increasingly competitive market where differentiation and quality are crucial.
com.pando@pando.es
+34 93 757 94 11
Av. El Molí de les Mateves, 11
Argentona, Spain
Pando , with over 40 years of experience , began its journey in Spain as specialists in stainless steel processing . Over time, it has expanded its product range to include ovens, microwaves, cooktops, wine coolers, and dishwashers , establishing a strong presence in markets such as France, Portugal, and the United States.
Renowned for its excellence , Pando integrates ECO motors and LED systems into its extractor hoods , guaranteeing efficiency and sustainability . Its innovative approach positions it as a leader in kitchen design and interior design studios.
With a dedicated R&D department , Pando continues to create technological and design solutions . Its product range includes decorative, integrated, and ceiling-mounted range hoods , adapting to diverse styles and needs in contemporary kitchens.
