A more precise identity for an established brand
REKKER's evolution begins with a reflection on what defines the brand. Far from proposing a radical transformation, the objective has been to express more clearly the values that have accompanied the firm for yearsFrom attention to detail to a way of understanding the kitchen linked to architecture, materials and the experience of living.
This process is reflected in the updating of its visual identity. The logo has been reworked to achieve greater formal precision and a more balanced symmetry., in an exercise of synthesis that responds to the same principles that inspire their kitchens: proportion, coherence and attention to detail.
"We wanted this evolution to more accurately reflect who we are. It's not about changing our identity, but about refining it. About finding a clearer, more coherent, and honest way to explain our approach to cooking.", Explain Xavier Castile, CEO of REKKER.
New additions to boost growth
The evolution of identity also extends to the company's own structure. With the aim of consolidating its growth and strengthening the brand's positioning, REKKER has appointed Jordi López as its new brand director. and establishes a creative collaboration with interior designer Sergi Comellas.
Both professionals will assume a relevant role in this new stage, contributing a strategic and creative vision aimed at strengthening the firm's narrative and its international projection. The addition of new profiles reflects the desire to professionalize the structure of a constantly growing family business., without losing the essence that has accompanied it since its beginnings.
This approach combines decades of accumulated experience with a contemporary perspective on brand management, design, and communication. This evolution seeks to reinforce the firm's global coherence while preparing the ground for the coming years of development.
New website and catalog to tell the brand's story from a different perspective
As a result of this process, REKKER also presents a new website and a completely revamped editorial catalog. Both tools have been designed to showcase the brand from a more mature, architectural, and experiential perspective., aligned with the evolution that the company is experiencing.
The new digital platform offers more intuitive navigation and a visual narrative that focuses on projects, materials, and collections. The experience is built from an editorial perspective that seeks to showcase not only the design of the kitchens, but also the stories and processes behind each project.
The new catalog, for its part, becomes a tangible expression of this evolution. It's a publication designed to explain REKKER's philosophy and its approach to design through architecture, materials, and craftsmanship. A new stage that reinforces the firm's identity and lays the foundation for continued growth without giving up what has always made it unique.
rekker@cocinasrekker.com
+34 93 865 77 90
Pol. Ind. Can Barri, Nave 43
08415 Bigues i Riells (BCN)
REKKER has more than 30 years of experience in the design and manufacture of kitchen furniture and are still considered artisans. Throughout these three decades of history, they have managed to develop a own style, creating a product Technical, customizable and quality. From the beginning until today, they have experienced great evolution, equipping the factory, located in Bigues i Riells (Barcelona), with modern facilities equipped with the Latest technology in machinery.
They have a multidisciplinary team highly specialized that combines automated processes with manual finishes that provide a unique finishing touch to the products. They are aware of the high level of demand in the market and, therefore, their philosophy is based on reinvent and develop a new kitchen concept, focused on meeting the highest quality standards.
Quality, durability, functionality and design They respond to the most demanding expectations of customers, covering the needs of work, storage, organization y space optimization. With a range of kitchens unique and personalized, REKKER demonstrates its commitment to the innovation and excellence in every detail.
